Ben Eine is one of the most prolific and famous contemporary street artists in the world. Eine is most notable for his alphabet lettering. He has taken his art to the streets of New York, Paris, Stockholm and many more.In 2010 British Prime Minister David Cameron gave the US President Barack Obama his painting “Twenty First Century” as an official gift.
In 2015 Arternative organized an art exhibition tour with Ben Eine throughout the UAE.
At the time, the concept of Street art and graffiti was very new in the UAE. Many people had never had the chance to experience street-art culture first hand, and even less so in the UAE.
Arternative saw this as a major opportunity to introduce the region to something that was unavoidably coming.
Together with the British Embassy in Abu Dhabi, Arternative secured a 45 meter wall to display a permanent exhibition by artist Ben Eine. By doing two different pieces, one ABU DHABI and, the other BEAUTY IS IN THE EYE OF THE BEHOLDER.
To this date, Abu dhabi never had graffiti or street art before, so Arternative was an absolute innovator.
This wasn’t just a collaboration between the artist and the British Embassy, but also local government institutions like the ministry of arts and culture; in addition we involved Zayed university to form part of the artistic process and be part of this hallmark moment.